Loopio vs Responsive (formerly RFPIO)
A side-by-side comparison of Loopio and Responsive for UK suppliers — features, pricing, and who each tool best suits. Honest about where each is genuinely stronger.
TL;DR
Loopio: Loopio is a Canadian enterprise RFP response platform. It centralises an answer library, routes RFP/RFI/security-questionnaire responses to subject-matter experts, and tracks completion across deals. Strong in US/Canadian enterprise sales.
Responsive (formerly RFPIO): Responsive (rebranded from RFPIO) is a US-headquartered enterprise RFP/RFI/security-questionnaire response platform with a strong answer library, automation rules, and AI assist features. Largely serves US/EU enterprise sales teams.
Loopio vs Responsive: side-by-side
| Feature | Loopio | Responsive (formerly RFPIO) |
|---|---|---|
| Category | RFP response | RFP response |
| Origin | Canada · founded 2014 | USA · founded 2015 (rebranded from RFPIO in 2022) |
| Primary audience | Enterprise sales / proposal teams | Mid-market and enterprise proposal teams |
| Pricing model | Annual enterprise contracts; commonly £15k+/yr range, custom-quoted | Annual enterprise contracts, custom-quoted; commonly starting in the £10k–£20k/yr range |
| UK public sector focus | No | No |
| Free plan | No | No |
| Live UK tender feed | No | No |
| Bid library | Yes | Yes |
| Tender-pack parser | Yes | Yes |
| AI bid drafting | Limited / assist | Limited / assist |
Where Loopio is stronger
- Best-in-class answer library and SME routing workflow for very large response teams
- Strong integrations with Salesforce, Slack and major enterprise sales stacks
Where Responsive is stronger
- Deep answer-library management at scale (10,000+ entries)
- Mature integrations with Salesforce, Microsoft 365 and major sales platforms
Best for Loopio
Mid-market or enterprise sales teams responding to dozens of vendor RFPs per month across regulated industries.
Best for Responsive
US/EU enterprise sales teams managing high-volume vendor RFPs with a large dedicated proposal function.
There's also a third option
BidWriter — AI bid writing built for UK SMEs
If you're a UK supplier bidding into public sector contracts, BidWriter is purpose-built for the job — UK public sector specialism, AI drafting, integrated live tender feed, free plan, and per-seat pricing from £49/mo. No annual enterprise contract required.
FAQs
What's the difference between Loopio and Responsive (formerly RFPIO)?
Loopio is rfp response for enterprise sales / proposal teams. Responsive is rfp response for mid-market and enterprise proposal teams. The full feature-by-feature breakdown is in the table on this page.
Which is better for UK public sector — Loopio or Responsive (formerly RFPIO)?
Loopio has no specific UK public sector focus; Responsive has no UK public sector focus. For UK suppliers bidding into government, framework agreements and NHS, the more specialist option is usually the better starting point — but worth weighing against the rest of the comparison table.
Is Loopio cheaper than Responsive (formerly RFPIO)?
Loopio's pricing: Annual enterprise contracts; commonly £15k+/yr range, custom-quoted. Responsive's pricing: Annual enterprise contracts, custom-quoted; commonly starting in the £10k–£20k/yr range. Whichever fits your team's size, contract length, and per-bid economics best is the right answer — both can work out cheaper depending on your situation.
Who should pick Loopio?
Mid-market or enterprise sales teams responding to dozens of vendor RFPs per month across regulated industries.
Who should pick Responsive (formerly RFPIO)?
US/EU enterprise sales teams managing high-volume vendor RFPs with a large dedicated proposal function.
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