Loopio vs Proposify
A side-by-side comparison of Loopio and Proposify for UK suppliers — features, pricing, and who each tool best suits. Honest about where each is genuinely stronger.
TL;DR
Loopio: Loopio is a Canadian enterprise RFP response platform. It centralises an answer library, routes RFP/RFI/security-questionnaire responses to subject-matter experts, and tracks completion across deals. Strong in US/Canadian enterprise sales.
Proposify: Proposify is a Canadian proposal software widely used by agencies and SMBs to design, send and track branded sales proposals. Focuses on design-led commercial proposals, not formal public-sector bid responses.
Loopio vs Proposify: side-by-side
| Feature | Loopio | Proposify |
|---|---|---|
| Category | RFP response | Proposal software |
| Origin | Canada · founded 2014 | Canada · founded 2013 |
| Primary audience | Enterprise sales / proposal teams | SMBs and agencies producing sales proposals |
| Pricing model | Annual enterprise contracts; commonly £15k+/yr range, custom-quoted | Per-seat SaaS, plans typically from around £30/seat/month (USD-billed) |
| UK public sector focus | No | No |
| Free plan | No | No |
| Live UK tender feed | No | No |
| Bid library | Yes | Yes |
| Tender-pack parser | Yes | No |
| AI bid drafting | Limited / assist | Limited / assist |
Where Loopio is stronger
- Best-in-class answer library and SME routing workflow for very large response teams
- Strong integrations with Salesforce, Slack and major enterprise sales stacks
Where Proposify is stronger
- Beautiful, brand-rich proposal design and e-signature flow
- Mature commercial-proposal tracking (open/view analytics, accept-online)
Best for Loopio
Mid-market or enterprise sales teams responding to dozens of vendor RFPs per month across regulated industries.
Best for Proposify
Agencies, consultancies and SMBs sending branded commercial sales proposals to private-sector clients.
There's also a third option
BidWriter — AI bid writing built for UK SMEs
If you're a UK supplier bidding into public sector contracts, BidWriter is purpose-built for the job — UK public sector specialism, AI drafting, integrated live tender feed, free plan, and per-seat pricing from £49/mo. No annual enterprise contract required.
FAQs
What's the difference between Loopio and Proposify?
Loopio is rfp response for enterprise sales / proposal teams. Proposify is proposal software for smbs and agencies producing sales proposals. The full feature-by-feature breakdown is in the table on this page.
Which is better for UK public sector — Loopio or Proposify?
Loopio has no specific UK public sector focus; Proposify has no UK public sector focus. For UK suppliers bidding into government, framework agreements and NHS, the more specialist option is usually the better starting point — but worth weighing against the rest of the comparison table.
Is Loopio cheaper than Proposify?
Loopio's pricing: Annual enterprise contracts; commonly £15k+/yr range, custom-quoted. Proposify's pricing: Per-seat SaaS, plans typically from around £30/seat/month (USD-billed). Whichever fits your team's size, contract length, and per-bid economics best is the right answer — both can work out cheaper depending on your situation.
Who should pick Loopio?
Mid-market or enterprise sales teams responding to dozens of vendor RFPs per month across regulated industries.
Who should pick Proposify?
Agencies, consultancies and SMBs sending branded commercial sales proposals to private-sector clients.
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