Responsive (formerly RFPIO) vs Proposify
A side-by-side comparison of Responsive and Proposify for UK suppliers — features, pricing, and who each tool best suits. Honest about where each is genuinely stronger.
TL;DR
Responsive (formerly RFPIO): Responsive (rebranded from RFPIO) is a US-headquartered enterprise RFP/RFI/security-questionnaire response platform with a strong answer library, automation rules, and AI assist features. Largely serves US/EU enterprise sales teams.
Proposify: Proposify is a Canadian proposal software widely used by agencies and SMBs to design, send and track branded sales proposals. Focuses on design-led commercial proposals, not formal public-sector bid responses.
Responsive vs Proposify: side-by-side
| Feature | Responsive (formerly RFPIO) | Proposify |
|---|---|---|
| Category | RFP response | Proposal software |
| Origin | USA · founded 2015 (rebranded from RFPIO in 2022) | Canada · founded 2013 |
| Primary audience | Mid-market and enterprise proposal teams | SMBs and agencies producing sales proposals |
| Pricing model | Annual enterprise contracts, custom-quoted; commonly starting in the £10k–£20k/yr range | Per-seat SaaS, plans typically from around £30/seat/month (USD-billed) |
| UK public sector focus | No | No |
| Free plan | No | No |
| Live UK tender feed | No | No |
| Bid library | Yes | Yes |
| Tender-pack parser | Yes | No |
| AI bid drafting | Limited / assist | Limited / assist |
Where Responsive is stronger
- Deep answer-library management at scale (10,000+ entries)
- Mature integrations with Salesforce, Microsoft 365 and major sales platforms
Where Proposify is stronger
- Beautiful, brand-rich proposal design and e-signature flow
- Mature commercial-proposal tracking (open/view analytics, accept-online)
Best for Responsive
US/EU enterprise sales teams managing high-volume vendor RFPs with a large dedicated proposal function.
Best for Proposify
Agencies, consultancies and SMBs sending branded commercial sales proposals to private-sector clients.
There's also a third option
BidWriter — AI bid writing built for UK SMEs
If you're a UK supplier bidding into public sector contracts, BidWriter is purpose-built for the job — UK public sector specialism, AI drafting, integrated live tender feed, free plan, and per-seat pricing from £49/mo. No annual enterprise contract required.
FAQs
What's the difference between Responsive (formerly RFPIO) and Proposify?
Responsive is rfp response for mid-market and enterprise proposal teams. Proposify is proposal software for smbs and agencies producing sales proposals. The full feature-by-feature breakdown is in the table on this page.
Which is better for UK public sector — Responsive (formerly RFPIO) or Proposify?
Responsive has no specific UK public sector focus; Proposify has no UK public sector focus. For UK suppliers bidding into government, framework agreements and NHS, the more specialist option is usually the better starting point — but worth weighing against the rest of the comparison table.
Is Responsive (formerly RFPIO) cheaper than Proposify?
Responsive's pricing: Annual enterprise contracts, custom-quoted; commonly starting in the £10k–£20k/yr range. Proposify's pricing: Per-seat SaaS, plans typically from around £30/seat/month (USD-billed). Whichever fits your team's size, contract length, and per-bid economics best is the right answer — both can work out cheaper depending on your situation.
Who should pick Responsive (formerly RFPIO)?
US/EU enterprise sales teams managing high-volume vendor RFPs with a large dedicated proposal function.
Who should pick Proposify?
Agencies, consultancies and SMBs sending branded commercial sales proposals to private-sector clients.
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