BidWriter vs Loopio: A UK Public Sector Comparison
If you're evaluating bid writing software for a UK procurement team, Loopio is one of the names that comes up. It's a serious enterprise platform with a real customer base. But it's also built for a different market — US-style RFPs at enterprise scale. This is an honest comparison of how Loopio and BidWriter stack up for UK SMEs and public sector procurement teams in 2026.
Quick Comparison
- BidWriter: UK-built, public sector focused, £0–£999/month, transparent pricing, no setup fees
- Loopio: Canadian-built (Toronto), enterprise RFP focused, gated pricing typically £400–£1,500+/user/month, annual contracts, setup fees
UK Procurement Fit
BidWriter is purpose-built for the UK public sector workflow: Find a Tender Service, Contracts Finder, Crown Commercial Service frameworks, G-Cloud, DPS, and the Procurement Act 2023. Tender discovery comes bundled via WinAContract at no extra cost.
Loopio can be configured for UK procurement but its strengths are in the global enterprise RFP workflow — multi-region templates, advanced compliance, deep CRM integrations. Most UK SMEs end up paying for sophistication they don't need.
AI Drafting
Both platforms include AI-assisted drafting. The difference is grounding. BidWriter's AI draws on your bid library, past responses, and case studies to produce drafts that sound like your organisation. Loopio uses similar library-grounded AI but is tuned for US RFP question styles, which sometimes produces output that needs heavier UK localisation.
Pricing
BidWriter pricing is fully public on the pricing page: Free, £49, £149, £349, £999 per month with no setup fees and monthly billing available. Annual billing saves 20%.
Loopio doesn't publish pricing. Based on public procurement records and industry reports, plans typically land at £400–£1,500+/user/month with annual contracts and setup fees of £2,000–£10,000. The cheapest realistic Loopio deployment is roughly equivalent to BidWriter Enterprise.
Team Size and Use Case Fit
- Sole trader / freelance bid writer: BidWriter Free or Starter (£49). Loopio is unavailable at this tier.
- SME team (2–10 people, 10–25 bids/year): BidWriter Professional (£149). Loopio would be ~£800–£2,000/month equivalent.
- Mid-market team (10–25 people, 25–100 bids/year): BidWriter Business (£349) or Enterprise (£999). Loopio competitive at this tier if you need its enterprise features.
- Large enterprise (25+ users, 100+ bids/year, multi-region): Loopio earns its fee. BidWriter Enterprise is still viable for UK-only operations.
What Loopio Does Better
- Enterprise SSO, SOC2 Type 2 compliance, advanced audit logging
- Deep Salesforce + HubSpot integrations
- Multi-region data residency for global teams
- Mature template library spanning US healthcare, finance, tech RFPs
What BidWriter Does Better
- Native UK public sector workflow — FTS, Contracts Finder, frameworks, DPS
- Bundled tender discovery via WinAContract (no extra subscription)
- Permanent free plan with full feature access
- Transparent pricing with no sales gating
- UK-business-hours customer support
- 10–20× cheaper for equivalent UK SME workload
How to Decide
If you're a UK public sector procurement team bidding under £10M of contracts a year, BidWriter is the better fit — and the Free plan lets you prove the workflow on a real bid before committing. If you're a US-headquartered enterprise with global RFP volume, evaluate both — Loopio's enterprise depth may justify the price.
See also our broader UK bid writing software buyer's guide and the 10-point evaluation checklist.
Frequently Asked Questions
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