Who won: Qualitative Research - British Sign Language Users on Rail

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The appointed supplier will work with Transport Focus and SISJ partners to design and deliver qualitative research addressing how BSL users want to receive passenger information across rail environments. If quantitative work is also considered to be feasible, then we would consider also including this. The areas to be covered are: Access and preferences • How BSL users prefer to access information across station, onboard and digital channels. • What constitutes an acceptable and desirable minimum viable product (MVP) for BSL provision. Content and language considerations • Expectations around regional BSL dialects and whether a single "universal" version is acceptable. • Preferences regarding interpreter choice, including lived experience of deafness. • Views on consistency versus localisation of BSL content. Physical and digital delivery • Expectations for placement, prominence and visibility of BSL information within station environments. • Integration with existing screens, boards or digital platforms. Technology and innovation • Perceptions of AI-generated BSL (including avatar-based and hybrid approaches). • Acceptability of AI in different contexts, such as planned informatio

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• ✓Answer against the marking scheme, not the question text — Transport Focus scores each response, so map your evidence to the published criteria and weightings.
• ✓Lead with evidenced capability and social value — for services work these usually outweigh price.
• ✓Show recent, comparable delivery: name similar services contracts you've delivered for public bodies, with measurable outcomes.
• ✓This one's been awarded — but Transport Focus retenders on a cycle. Get matched the day the next one lands and start your draft early.

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