Who won: PHD Strategic Pricing, Ticketing and Demand Study

About this contract

Commissioning of a strategic pricing, ticketing and demand study to establish a long term evidence based admissions model capable of supporting both financial sustainability and audience growth. The value of the service required is under threshold at £70k and to be completed by Easter 2027. The services will be delivered using external research, benchmarking and use of internal resources to establish the best ticketing pricing structure that meets the needs of the organisation.

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• ✓Answer against the marking scheme, not the question text — Royal Navy Museums scores each response, so map your evidence to the published criteria and weightings.
• ✓Lead with evidenced capability and social value — for public sector work these usually outweigh price.
• ✓Show recent, comparable delivery: name similar public sector contracts you've delivered for public bodies, with measurable outcomes.
• ✓This one's been awarded — but Royal Navy Museums retenders on a cycle. Get matched the day the next one lands and start your draft early.

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