How to win: PHD Strategic Pricing, Ticketing and Demand Study

About this contract

PHD has identified a need for specialist expertise to address several strategic questions that cannot be answered internally with sufficient confidence. Existing evidence suggests pricing, admissions structure and visitor decision-making are affecting demand and conversion. However, the organisation requires independent analysis and modelling to understand: • Whether current pricing levels suppress demand. • How visitor segments respond to price and product structure. • The impact of removing lower-commitment admission products. • The relationship between yield, volume and long-term sustainability. • The role of digital channels in visitor conversion. • How future ticketing structures can support both commercial performance and audience growth. Deliverables • The commission is expected to produce: • A recommended admissions architecture. • A recommended pricing framework. • Recommendations regarding lower-priced entry products. • Recommendations regarding Gift Aid. • Recommendations regarding discounting. • Recommendations regarding affiliate, trade and third-party sales. • A practical implementation roadmap for Easter 2027. Procurement Structure An open competitive procureme

How to win contracts like this

• ✓Answer against the marking scheme, not the question text — Royal Navy Museums scores each response, so map your evidence to the published criteria and weightings.
• ✓At £60,000, expect quality and social value to carry a large share of the score — price alone rarely wins services work.
• ✓Show recent, comparable delivery: name similar services contracts you've delivered for public bodies, with measurable outcomes.
• ✓Start early: it closes 11 September 2026 and a strong bid takes iteration.

BidWriter drafts your responses from your company profile, scores them against the marking scheme, and tracks your whole pipeline. Free to start — no card needed.

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