How to win: Video and Production Services

A services contract from CalMac Ferries Limited. Below: what it involves and how to write a winning bid for it.

Buyer

CalMac Ferries Limited

Closing date

28 August 2026

About this contract

CalMac Ferries Ltd requires a partner who can provide end-to-end video, photography, and graphic design services to support business-as-usual (BAU) marketing and communications activity. Content will be deployed across a range of marketing channels, including social media, website, email newsletters, paid media, onboard digital screens, posters, podcasts, internal communications, and external partner channels.

How to win contracts like this

✓Answer against the marking scheme, not the question text — CalMac Ferries Limited scores each response, so map your evidence to the published criteria and weightings.
✓Lead with evidenced capability and social value — for services work these usually outweigh price.
✓Show recent, comparable delivery: name similar services contracts you've delivered for public bodies, with measurable outcomes.
✓Start early: it closes 28 August 2026 and a strong bid takes iteration.

Draft a winning bid for this — with AI

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