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We are seeking costed proposals to cover the following phases of work: Phase 1: Developing and implement a VTS marketing approach (and supporting materials) for the February 2027 recruitment exercise (to complement that of the JAC) to drive increased applications from a broader diversity of professional backgrounds and individuals interested in volunteering. Deliverables to include: • Small amount of insight (talking to small number of existing members and senior staff) • Design development (brand identity for the campaign) • Develop campaign materials (purpose and case study-based; digital assets including content for website, social media, and including both written/brochure; social media templates; videos and clips). • Advice on social media channels and support on establishing and building those channels, and implementing campaign through those channels. • Communications plan and delivery (with a particular focus on the target groups outlined below in section 5). • Establish measures against which we can measure impact and success, to inform future activities. Capture learning from impact of this approach to inform our future Member recruitment activities. • Build staff cap
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