Who won: Tone of Voice

About this contract

HM Land Registry has awarded a contract for services that will support with the planning and implementation of its new Tone of Voice. The scope of this phase of the project will focus on written customer correspondence and shall include (but not limited to) the creation of a set of actionable communication principles and practical guidelines, the development of a communications strategy and the creation of a comprehensive training and engagement program for HMLR employees. The contract was sourced via Further Competition RM6126 - Research & Insights DPS. The estimated total contract value is £118,150.00 (ex VAT). The initial term of the contract is 6 months and includes an optional 3 month extension until 31st August 2026 at HMLR's sole discretion.

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• ✓Answer against the marking scheme, not the question text — HM Land Registry scores each response, so map your evidence to the published criteria and weightings.
• ✓At £118,150, expect quality and social value to carry a large share of the score — price alone rarely wins services work.
• ✓Show recent, comparable delivery: name similar services contracts you've delivered for public bodies, with measurable outcomes.
• ✓This one's been awarded — but HM Land Registry retenders on a cycle. Get matched the day the next one lands and start your draft early.

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