How to win: The Provision of Journey Planning, Mobile Ticketing and Mobile Application

About this contract

The West Midlands Travel App (WMTA) Project aims to replace our current fragmented transport information with a simple, trusted, and dependable digital solution. Acting for its customers, Transport for West Midlands (TfWM) seeks a unified platform that simplifies the end-to-end customer experience for journey planning and mobile ticketing. By providing intelligent journey planning, accurate live updates, and easy mobile ticketing, the solution supports TfWM’s strategic objective to increase the use of public transport. This initiative is a foundational step towards delivering a cohesive and modern transport network, supporting bus franchising goals and our Local Transport Plan. The platform's ability to be a reliable, day-to-day tool for customers will allow TfWM to capture more valuable insights into customer behaviour, thereby supporting future enhancements and investment.

How to win contracts like this

• ✓Answer against the marking scheme, not the question text — West Midlands Combined Authority scores each response, so map your evidence to the published criteria and weightings.
• ✓At £4,376,212, expect quality and social value to carry a large share of the score — price alone rarely wins services work.
• ✓Show recent, comparable delivery: name similar services contracts you've delivered for public bodies, with measurable outcomes.
• ✓Start early: it closes 6 July 2026 and a strong bid takes iteration.

BidWriter drafts your responses from your company profile, scores them against the marking scheme, and tracks your whole pipeline. Free to start — no card needed.

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