How to win: Provision of In-Country Presence in Kenya (Glasgow Caledonian University)

About this contract

The University is seeking a Contractor for the Provision of In-Country Presence in Kenya. The Directorate of Future Students and Marketing key function is to develop, manage and execute the University’s marketing and recruitment strategy, enabling the University to achieve student recruitment targets (all degree levels) from UK and international markets, as well as more broadly build and bolster our brand position and levels of recognition.

How to win contracts like this

• ✓Answer against the marking scheme, not the question text — Glasgow Caledonian University scores each response, so map your evidence to the published criteria and weightings.
• ✓Lead with evidenced capability and social value — for services work these usually outweigh price.
• ✓Show recent, comparable delivery: name similar services contracts you've delivered for public bodies, with measurable outcomes.
• ✓Start early: it closes 15 June 2026 and a strong bid takes iteration.

BidWriter drafts your responses from your company profile, scores them against the marking scheme, and tracks your whole pipeline. Free to start — no card needed.

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