Who won: Campaign Planning and Delivery & Associated Services (GCU)

About this contract

The University is seeking a Contractor for campaign planning, delivery, and performance -led student recruitment. The selected agency must demonstrate capability in delivering measurable recruitment solutions across domestic and international markets. Required expertise includes, but is not limited to: Higher Education sector strategy Performance marketing and media buying AI-powered campaign planning and organisation tools Transparent measurement and conversion tracking across all platforms

Who won contracts like this

• ✓Answer against the marking scheme, not the question text — Glasgow Caledonian University scores each response, so map your evidence to the published criteria and weightings.
• ✓Lead with evidenced capability and social value — for services work these usually outweigh price.
• ✓Show recent, comparable delivery: name similar services contracts you've delivered for public bodies, with measurable outcomes.
• ✓This one's been awarded — but Glasgow Caledonian University retenders on a cycle. Get matched the day the next one lands and start your draft early.

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