How to win: Prospect Research Provider (Charity)

About this contract

Royal Berkshire NHS Foundation Trust Charity is seeking a suitably experienced provider to deliver specialist prospect research, donor insight analysis, and fundraising consultancy services to support the development and delivery of a major fundraising appeal. Additional information: Scope of Services The appointed provider will be required to: • Deliver prospect research services to identify and profile potential high-value supporters, including individuals, corporates, trusts and foundations. • Provide donor insight analysis (including assessment of giving capacity and propensity) to identify potential major donors within the charity's supporter base. • Produce detailed reports and insights to inform fundraising strategy, including connections, philanthropic interests and giving potential • Offer fundraising consultancy support to design and develop a major gifts strategy and plan for a large-scale fundraising appeal. • Support the charity to build and manage a pipeline of prospective donors, including segmentation, prioritisation and cultivation planning. • Provide guidance on best practice and regulatory compliance in relation to prospect research and donor enga

How to win contracts like this

• ✓Answer against the marking scheme, not the question text — Royal Berkshire NHS Foundation Trust scores each response, so map your evidence to the published criteria and weightings.
• ✓At £20,000, expect quality and social value to carry a large share of the score — price alone rarely wins services work.
• ✓Show recent, comparable delivery: name similar services contracts you've delivered for public bodies, with measurable outcomes.
• ✓Start early: deadlines are tight and a strong bid takes iteration.

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