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A Marketing management consultancy services contract from Health Innovation North East and North Cumbria. Below: what it involves and how to write a winning bid for it.
The purpose of this PIN is to inform market operators of a potential future exercise to procure services supporting the marketing and communications for a new nationwide programme to increase physical activity and reduce inactivity. Health Innovation North East and North Cumbria (HI NENC) is commissioning an agency partner to design and deliver the marketing, PR, and communications strategy for a national behaviour change programme designed to increase physical activity and reduce inactivity across England. The Programme responds directly to the Government's 10 Year Health Plan commitment to motivate millions to walk - and where possible run - regularly. Sir Brendan Foster has convened expert partners to support this. The Programme aims to reframe movement as personal, cumulative and achievable through the core proposition: The Programme is not a traditional sports campaign. It is a long-term national behaviour change movement designed to: - • Increase movement among inactive adults • Address health inequalities • Build a recognisable, inclusive national movement brand • Enable sustainable habit formation through digital tools and rewards • Advertising - including advert
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