How to win: Digital Service Provision

About this contract

A national programme is being established to encourage increased levels of physical activity and sustained participation in movement across England. The programme comprises a number of complementary workstreams, including marketing and communications, partnerships and engagement, rewards and recognition, educational content, and a digital component intended to support participation, engagement and long-term habit formation. The contracting authority is considering the future procurement of a supplier to design, build, operate and support the digital elements of the programme. A digital discovery exercise is currently underway and will provide an evidence-based recommendation for the future digital service, including user needs, service design, delivery approach and implementation roadmap. Whilst the final solution has not yet been determined, the discovery is expected to narrow the scope significantly and provide sufficient detail to support rapid delivery. The digital service may comprise a digital product, web-based service, social and community capability, AI-enabled engagement service, integration with existing consumer platforms, or a combination of these approaches. The suc

How to win contracts like this

• ✓Answer against the marking scheme, not the question text — Health Innovation North East and North Cumbria scores each response, so map your evidence to the published criteria and weightings.
• ✓Lead with evidenced capability and social value — for public sector work these usually outweigh price.
• ✓Show recent, comparable delivery: name similar public sector contracts you've delivered for public bodies, with measurable outcomes.
• ✓Start early: deadlines are tight and a strong bid takes iteration.

BidWriter drafts your responses from your company profile, scores them against the marking scheme, and tracks your whole pipeline. Free to start — no card needed.

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