How to win: PME - Guildhall School - Media Buying

About this contract

Guildhall School of Music & Drama is one of the world’s leading conservatoires, based in the City of London. It offers undergraduate and postgraduate programmes in music, drama, production and design, alongside a significant portfolio of short courses and youth and adult learning programmes. Guildhall School is seeking to appoint a digital paid media agency to support its student recruitment and awareness activity across all programme areas. This Preliminary Market Engagement (PME) exercise is being conducted in advance of a formal procurement to help the City of London Corporation and Guildhall School understand the shape of the market, the capabilities available, and the most effective way to structure the forthcoming tender. Guildhall School currently operates approximately 20 campaigns per year across a wide range of programme areas and budgets. These span undergraduate and postgraduate music, drama, production and design, short courses for young people, adults and professionals, and youth training delivered through Guildhall Young Artists. The School’s paid media activity primarily supports awareness building, in highly targeted markets, with audiences that differ significant

How to win contracts like this

• ✓Answer against the marking scheme, not the question text — The Mayor and Commonalty and Citizens of the City of London scores each response, so map your evidence to the published criteria and weightings.
• ✓At £850,000, expect quality and social value to carry a large share of the score — price alone rarely wins services work.
• ✓Show recent, comparable delivery: name similar services contracts you've delivered for public bodies, with measurable outcomes.
• ✓Start early: it closes 4 June 2026 and a strong bid takes iteration.

BidWriter drafts your responses from your company profile, scores them against the marking scheme, and tracks your whole pipeline. Free to start — no card needed.

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