How to win: Media Buying

About this contract

Requirements Northumbrian Water Group (NWG) is a statutory water undertaker operating in the North East of England under the trading name Northumbrian Water Ltd (NWL) and in the southern area of England under the trading name of Essex & Suffolk Water (ESW). We would expect the agency to have good knowledge of these areas, and the media landscape within them. The contract will be to support the delivery of the NWG Corporate Affairs strategies by offering a range of effective, innovative, and cost-effective solutions to media buying. This will include, but not limited to, ongoing advice and professional support in reaching key targets and audiences across our operating regions and assisting in the delivery of the NWG Corporate Affairs goals, measures, and brand strategy, bringing campaigns to life using all aspects of media platforms. In addition to this, it is crucial that the measuring of campaign effectiveness is monitored throughout with the results delivered back through reporting. We deliver a diverse range of campaigns throughout the year, including initiatives such as Bin the Wipe, Water's Worth Saving, smart meter adoption, lead pipe replacement, digital conversion, afforda

How to win contracts like this

• ✓Answer against the marking scheme, not the question text — NORTHUMBRIAN WATER LIMITED scores each response, so map your evidence to the published criteria and weightings.
• ✓At £8,552,085, expect quality and social value to carry a large share of the score — price alone rarely wins services work.
• ✓Show recent, comparable delivery: name similar services contracts you've delivered for public bodies, with measurable outcomes.
• ✓Start early: it closes 31 May 2026 and a strong bid takes iteration.

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