How to win: Market Research Framework

About this contract

Ofcom is seeking feedback on the design and delivery of a flexible, robust market research framework that can support a range of research requirements across our regulatory and policy responsibilities. The framework should enable the collection of high-quality evidence on audience and consumer behaviours, attitudes, experiences and market developments across communications sectors, with the ability to address both ongoing tracking needs and emerging issues. We are particularly interested in understanding the market's capability to deliver research through a range of approaches, including continuous measurement, multi-wave tracking, ad hoc studies and mixed-method designs. Research outputs may need to support policy development, market monitoring, enforcement and regulatory activities, and therefore should be capable of meeting high standards of methodological rigour, transparency and quality assurance. Our primary objective through this market engagement exercise is to ensure that our proposed framework structure, scope and requirements align with current market capabilities, innovations and best practice, while also understanding any practical constraints, risks or limitations tha

How to win contracts like this

• ✓Answer against the marking scheme, not the question text — Ofcom scores each response, so map your evidence to the published criteria and weightings.
• ✓At £22,000,000, expect quality and social value to carry a large share of the score — price alone rarely wins services work.
• ✓Show recent, comparable delivery: name similar services contracts you've delivered for public bodies, with measurable outcomes.
• ✓Start early: it closes 2 December 2026 and a strong bid takes iteration.

BidWriter drafts your responses from your company profile, scores them against the marking scheme, and tracks your whole pipeline. Free to start — no card needed.

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