How to win: Media Literacy Social Return on Investment

About this contract

Ofcom has a requirement for a Social Return on Investment (SROI) analysis which provides a framework for systematically assessing the value of Media Literacy in the UK. This should be a robust, evidence-based assessment of social and economic costs and benefits of investing in Media Literacy. The report will need to use data to tell a clear story of change, with monetary values to represent economic outcomes, e.g. every £1 invested generates £2 of social and economic value. The assessment also will need to consider a range of interventions associated with Media Literacy, covering contexts such as work and earnings, fraud and cyber harm, health, public services, wellbeing, and consumer choice. Mandatory Requirements As a minimum, the programme must deliver a final SROI report which includes: • A robust economic model that calculates the social and financial return of media literacy investment, accounting for input, outcomes, and long-term impact. • A total figure for the economic impact of investing in the UK’s media literacy. • A clear story of change, complementing quantitative findings with case study evidence and qualitative analysis of additional social impacts. • A plain Engl

How to win contracts like this

• ✓Answer against the marking scheme, not the question text — Ofcom scores each response, so map your evidence to the published criteria and weightings.
• ✓At £120,833, expect quality and social value to carry a large share of the score — price alone rarely wins services work.
• ✓Show recent, comparable delivery: name similar services contracts you've delivered for public bodies, with measurable outcomes.
• ✓Start early: it closes 3 December 2026 and a strong bid takes iteration.

BidWriter drafts your responses from your company profile, scores them against the marking scheme, and tracks your whole pipeline. Free to start — no card needed.

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