How to win: Framework for the Provision of International Student Recruitment Programs

About this contract

International student recruitment is a strategic priority for the University, and a key channel of recruitment is international pathway programs. Currently, the University delivers its own international pathway programs at both its main campus in the UK and at its Dubai campus. Partnership with a 3rd party provides marketing and student recruitment services for the programs against agreed targets. The contract under which this partnership operates is due to expire in 2028 and the University is keen to consider alternative and innovative approaches and models. We therefore welcome expressions of interest from third parties that can support the university in growing recruitment through its international pathways programs. If you are interested in engaging with the University for this project, please register to our E-Tendering Portal (https://in-tendhost.co.uk/universityofbirmingham/aspx/Home) if you are not already, and express interest against the Framework Agreement for the Provision of International Student Recruitment Programs.

How to win contracts like this

• ✓Answer against the marking scheme, not the question text — THE UNIVERSITY OF BIRMINGHAM scores each response, so map your evidence to the published criteria and weightings.
• ✓Lead with evidenced capability and social value — for services work these usually outweigh price.
• ✓Show recent, comparable delivery: name similar services contracts you've delivered for public bodies, with measurable outcomes.
• ✓Start early: it closes 23 July 2026 and a strong bid takes iteration.

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