Who won: FM2351 - Marketing for Leisure Services

About this contract

The leisure service has benefited from a marketing budget over the past 3 years, and this has greatly supported the work of the Council officers. Methods employed by Council officers have included low-cost advertising on social media and papers, the Council website and print collateral in facilities. The aim of this procurement exercise is to support and focus on digital marketing.

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• ✓Answer against the marking scheme, not the question text — Wiltshire Council scores each response, so map your evidence to the published criteria and weightings.
• ✓Lead with evidenced capability and social value — for public sector work these usually outweigh price.
• ✓Show recent, comparable delivery: name similar public sector contracts you've delivered for public bodies, with measurable outcomes.
• ✓This one's been awarded — but Wiltshire Council retenders on a cycle. Get matched the day the next one lands and start your draft early.

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