Who won: Data Driven Planning in Football Policing

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Work will commence in August 2026, to provide pre-season support to the three clubs to be included in Phase 2. A digital twin of Hull and the MKM Stadium to create a baseline model of their crowd and the insights of the simulations will support decision making. As the EPL season commences, the supplier will support the NPCC, EPL and the participating football clubs to provide new and refined insights across a range of scenarios, including the presence of anti-social behaviour within the crowd. Between September and December 2026, the system will be rapidly and iteratively refined to deliver a streamlined interface for early users who will be able to access the developed solution online and provide rapid feedback to support iterative development. The results of all the work packages, future recommendations and future development roadmap will be provided in a detailed report in December 2026.

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• ✓Answer against the marking scheme, not the question text — POLICE DIGITAL SERVICE scores each response, so map your evidence to the published criteria and weightings.
• ✓At £700,000, expect quality and social value to carry a large share of the score — price alone rarely wins services work.
• ✓Show recent, comparable delivery: name similar services contracts you've delivered for public bodies, with measurable outcomes.
• ✓This one's been awarded — but POLICE DIGITAL SERVICE retenders on a cycle. Get matched the day the next one lands and start your draft early.

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