How to win: Breastfeeding Support Service

About this contract

The service aims to ensure Wirral has a supportive service for ante and post-natal women who wish to breastfeed, which provides an appropriate, evidence-based mix of breastfeeding education, promotion and ante-natal programmes. The service will be targeted to address health inequalities by providing additional breastfeeding support to vulnerable women and those living in the most disadvantaged wards where breastfeeding rates are lowest. This will include (but not be limited to) face-to-face/group/peer support (in Family Hubs and Children's Centre's), telephone support, provision of resources/information and advice, plus a strong social media presence to encourage, motivate, and provide personalised support to help improve breastfeeding rates; this will positively impact the health and wellbeing of mothers and babies locally.

How to win contracts like this

• ✓Answer against the marking scheme, not the question text — Wirral Council scores each response, so map your evidence to the published criteria and weightings.
• ✓At £451,428, expect quality and social value to carry a large share of the score — price alone rarely wins services work.
• ✓Show recent, comparable delivery: name similar services contracts you've delivered for public bodies, with measurable outcomes.
• ✓Start early: it closes 21 July 2026 and a strong bid takes iteration.

BidWriter drafts your responses from your company profile, scores them against the marking scheme, and tracks your whole pipeline. Free to start — no card needed.

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