Who won: 2025-121 Qualitative Research Call-Off Contract

About this contract

Ofgem's statutory role is to protect the interests of current and future energy consumers and to promote consistently high standards of service across the retail energy market. To support this, Ofgem requires a range of qualitative research methods across its work to provide insight into consumer experiences, perceptions and behaviours. These insights are essential in helping Ofgem develop effective policies, communications and services. Ofgem therefore expects to work closely with an independent research agency that understands its vision and objectives and can demonstrate strong expertise in delivering qualitative research services. The agency must also have a sound understanding of the energy sector and Ofgem's role within it.

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• ✓Answer against the marking scheme, not the question text — Ofgem scores each response, so map your evidence to the published criteria and weightings.
• ✓At £510,000, expect quality and social value to carry a large share of the score — price alone rarely wins services work.
• ✓Show recent, comparable delivery: name similar services contracts you've delivered for public bodies, with measurable outcomes.
• ✓This one's been awarded — but Ofgem retenders on a cycle. Get matched the day the next one lands and start your draft early.

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