Awarded contract

Who won: West Midlands Combined Authority's Bus Franchising Programme Branding

A public sector contract from West Midlands Combined Authority. Below: what it involves and how to write a winning bid for it.

Buyer

West Midlands Combined Authority

Published

8 September 2026

Region

UKG31

About this contract

West Midlands Combined Authority's and Transport for West Midlands Bus Franchising Programme Branding services for utilities transport buses.

Who won contracts like this

✓Answer against the marking scheme, not the question text — West Midlands Combined Authority scores each response, so map your evidence to the published criteria and weightings.
✓Lead with evidenced capability and social value — for public sector work these usually outweigh price.
✓Show recent, comparable delivery: name similar public sector contracts you've delivered for public bodies, with measurable outcomes.
✓This one's been awarded — but West Midlands Combined Authority retenders on a cycle. Get matched the day the next one lands and start your draft early.

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