Who won: Welcome to Fife Marketing Campaign

About this contract

Fife Council required to appoint a Contractor with the capability, expertise and creativity to develop and deliver an integrated marketing campaign under the Welcome to Fife brand, to raise awareness of Fife as a visitor destination, increase traffic to the Welcome to Fife website, and to ultimately increase visitor numbers to Fife.

Who won contracts like this

• ✓Answer against the marking scheme, not the question text — Fife Council scores each response, so map your evidence to the published criteria and weightings.
• ✓Lead with evidenced capability and social value — for services work these usually outweigh price.
• ✓Show recent, comparable delivery: name similar services contracts you've delivered for public bodies, with measurable outcomes.
• ✓This one's been awarded — but Fife Council retenders on a cycle. Get matched the day the next one lands and start your draft early.

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