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St Mary’s University, Twickenham (“the University”) is seeking to appoint a supplier to redevelop its external website. The aim is to deliver a modern, accessible, and user-centred digital platform that meets the needs of a diverse range of audiences including prospective students, parents, staff, alumni, and commercial partners. The new website will support the University’s strategic goals in recruitment, engagement, and brand positioning. It will replace the current Content Management System (CMS) and introduce improved content management, personalisation, integration, and performance capabilities. General Requirements The general requirements for the new website will serve as a critical platform for: • Prospective students (home, international, postgraduate, and online / short courses learners) to explore courses, apply, and engage with the University. • Parents, teachers, and advisors seeking information to support student decision-making. • Commercial clients and business partners exploring opportunities for collaboration. • Alumni, job seekers, and the wider community to stay connected and informed. • Internal users including staff and CMS editors who require a
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