How to win: Voice of the Customer Platform

About this contract

To appoint a supplier to carry out services to deliver the voice of the customer platform, the outputs of which contribute to our CMEX score. The platform needs the capability to provide dashboards, transcribe calls to text, create and send surveys with Affinity Water branding and import/export data. The platform helps to place the voice of Affinity Water customers at the centre of our business through identifying the gaps in our current customer experiences, to then improve experiences and satisfaction going forward. The platform should include but is not limited to: • Bespoke surveys sent through email and text, in line with Affinity Water's brand guidelines, fonts and logo. • Ability to access, categorise and analyse data from surveys and voice calls. • Ability to tailor surveys per process, journey, customer segment, water region etc. and send either instantly or with a delay functionality. • High-quality analysis on the surveys conducted through analytical tools to identify keywords, themes and trends. • Useable and configurable dashboards showing departments, processes, water regions, customer segments etc. • Ability to plug-in for data feeds to other in-house platforms

How to win contracts like this

• ✓Answer against the marking scheme, not the question text — AFFINITY WATER LIMITED scores each response, so map your evidence to the published criteria and weightings.
• ✓At £417,000, expect quality and social value to carry a large share of the score — price alone rarely wins services work.
• ✓Show recent, comparable delivery: name similar services contracts you've delivered for public bodies, with measurable outcomes.
• ✓Start early: deadlines are tight and a strong bid takes iteration.

BidWriter drafts your responses from your company profile, scores them against the marking scheme, and tracks your whole pipeline. Free to start — no card needed.

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