How to win: Visual Refresh and Brand Extension

About this contract

The Commonwealth War Graves Commission (CWGC) and the Commonwealth War Graves Foundation (CWGF) are seeking proposals from brand designers or agencies to support a small scale visual refresh of it's corporate image. Please note, this does not include brand positioning, messaging, tone of voice or audience strategy. Full details can be found in the CWGC e-Procurement Portal

How to win contracts like this

• ✓Answer against the marking scheme, not the question text — COMMONWEALTH WAR GRAVES COMMISSION scores each response, so map your evidence to the published criteria and weightings.
• ✓Lead with evidenced capability and social value — for services work these usually outweigh price.
• ✓Show recent, comparable delivery: name similar services contracts you've delivered for public bodies, with measurable outcomes.
• ✓Start early: it closes 31 August 2026 and a strong bid takes iteration.

BidWriter drafts your responses from your company profile, scores them against the marking scheme, and tracks your whole pipeline. Free to start — no card needed.

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