How to win: VisitScotland Global Strategic Communications and Media

About this contract

A supplier is required to lead VisitScotland Business Events’ global strategic communications, positioning Scotland as a worldclass, policy aligned business events destination. It is needed to amplify the work of the BE team to manage an international press office; shape messaging for major global tradeshows and support the development of national initiatives including a new National Influencer Network, and the forthcoming National Business Events Strategy. This supplier is further needed to elevate and to maintain Scotland’s visibility and credibility on the global stage, influence key decisionmakers across sectors, strengthen policy-aligned storytelling, and ensure Scotland is recognised internationally as a leader in business events that drive economic, societal, and knowledge exchange impact. The appointed supplier will work closely with the sole existing dedicated business events PR supplier in North America which has focus almost exclusively on Corporate & Incentive geographical markets, as well as the VisitScotland Corporate Affairs team.

How to win contracts like this

• ✓Answer against the marking scheme, not the question text — VisitScotland scores each response, so map your evidence to the published criteria and weightings.
• ✓At £348,000, expect quality and social value to carry a large share of the score — price alone rarely wins services work.
• ✓Show recent, comparable delivery: name similar services contracts you've delivered for public bodies, with measurable outcomes.
• ✓Start early: it closes 31 July 2026 and a strong bid takes iteration.

BidWriter drafts your responses from your company profile, scores them against the marking scheme, and tracks your whole pipeline. Free to start — no card needed.

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