How to win: Visitor Oyster Cards and Website Development

About this contract

The Visitor Oyster Card (VOC) provides a specific pay as you go product for visitors to London. The product can be purchased by visitors from outside the M25 motorway in the UK and across the world, unlike the traditional Oyster Card, the VOC can only be brought prior to arrival in London & all customers are charged a non-refundable £5 activation fee. The VOC can be used wherever an Oyster card can be used, as well as on the Gatwick & Heathrow Express services. Whilst the £10.50 fee remains consistent for all denominations, Visitors can buy the VOC pre-loaded with various amounts of credit from £10 - £50. This MSQ is addressing the marketing, fulfilment, account management, website management and customer service provision for the VOC, all of which is currently managed within one contract, by a single partner. This MSQ is seeking to gain insight if the scope and requirement can be procured as one, or split.

How to win contracts like this

• ✓Answer against the marking scheme, not the question text — Transport for London scores each response, so map your evidence to the published criteria and weightings.
• ✓At £643,000, expect quality and social value to carry a large share of the score — price alone rarely wins services work.
• ✓Show recent, comparable delivery: name similar services contracts you've delivered for public bodies, with measurable outcomes.
• ✓Start early: it closes 22 May 2026 and a strong bid takes iteration.

BidWriter drafts your responses from your company profile, scores them against the marking scheme, and tracks your whole pipeline. Free to start — no card needed.

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