Who won: USA Market Insight and intelligence

About this contract

AHDB require market insight on the ground on the all important USA market across the meat sectors, increasingly important in the first year since implementation of the US / UK Prosperity deal of significance to the beef sector and the more recently gaining lamb access. Insight helps inform both AHDB teams and wider exporting levy payers informing strategies on the market. This adds significant value in the prevailing geopolitical climate currently prevailing. Maintaining contact with the British Embassy and industry organisations is a key source of information on the dynamic prevailing at any one time in the market.

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