How to win: UK_1498- Arts Content Agency

About this contract

The British Council Arts Marketing team is responsible for communicating and telling the story of the British Council’s Arts offers and programmes through digital marketing campaigns and editorial content designed for B2B and B2G audiences, with the aim of improving awareness of, engagement with and advocacy for the British Council’s Arts offers amongst key audiences and stakeholders. The appointed agency will be required to deliver video content production across a range of projects and at various scales to support the output of the British Council Arts Marketing team, with an annual budget of approximately 100k over a period of four years. This is a single supplier contract. Examples of our recent video work can be found on the British Council Arts website and YouTube channel, as well as our social media channels across Instagram, Facebook and X.

How to win contracts like this

• ✓Answer against the marking scheme, not the question text — British Council scores each response, so map your evidence to the published criteria and weightings.
• ✓Lead with evidenced capability and social value — for services work these usually outweigh price.
• ✓Show recent, comparable delivery: name similar services contracts you've delivered for public bodies, with measurable outcomes.
• ✓Start early: it closes 21 September 2026 and a strong bid takes iteration.

BidWriter drafts your responses from your company profile, scores them against the marking scheme, and tracks your whole pipeline. Free to start — no card needed.

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