Who won: UK_1131 Brand platform and brandactivation

About this contract

The British Council is seeking to appoint a suitably qualified supplier to deliver brand activation services in support of its recently refreshed global brand. The project will focus on translating the new brand framework into a compelling, audience-focused brand platform and activation campaigns and assets that enhance engagement, strengthen emotional connection, and support organisational growth across priority markets. The appointed supplier will be expected to develop and deliver creative concepts, content, and activation approaches aligned to the organisation's purpose-led brand positioning, ensuring consistency, scalability, and impact across digital and offline channels.

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• ✓Answer against the marking scheme, not the question text — BRITISH COUNCIL(THE) scores each response, so map your evidence to the published criteria and weightings.
• ✓Lead with evidenced capability and social value — for public sector work these usually outweigh price.
• ✓Show recent, comparable delivery: name similar public sector contracts you've delivered for public bodies, with measurable outcomes.
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