How to win: UK2 Market Engagement Notice - Best Start Digital Parenting Offer

About this contract

The Department for Education (DfE) is seeking to procure a structured, evidence-based digital parenting programme to support parents and carers of children aged 0-5 through the Best Start Digital Parenting Offer pilot. This forms part of the Government's commitment in Giving every child the best start in life to introduce digital parenting support. DfE intends to pilot and evaluate a digital programme supporting parents at scale through regional partnerships before deciding on any future wider rollout. It will complement, not replace, existing local parenting provision, including face-to-face support through Best Start Family Hubs. The pilot aims to widen access to high-quality parenting support, strengthening parenting skills and confidence, and achieve measurable improvements in outcomes for parents and children. The programme must focus on supporting children's personal, social and emotional development (PSED) and/or speech, language and communication. Health-focused programmes are outside the scope of this proposed procurement. The provision should be entirely online. It should be accessible and inclusive, including for disadvantaged families and those facing barriers to acce

How to win contracts like this

• ✓Answer against the marking scheme, not the question text — Department for Education scores each response, so map your evidence to the published criteria and weightings.
• ✓At £8,300,000, expect quality and social value to carry a large share of the score — price alone rarely wins services work.
• ✓Show recent, comparable delivery: name similar services contracts you've delivered for public bodies, with measurable outcomes.
• ✓Start early: it closes 15 January 2027 and a strong bid takes iteration.

BidWriter drafts your responses from your company profile, scores them against the marking scheme, and tracks your whole pipeline. Free to start — no card needed.

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