How to win: UEFA EURO 28 Birmingham Host City - Festival Development

About this contract

Birmingham City Council wishes to procure specialist consultancy services to support the development of detailed operational plans for Birmingham's UEFA EURO 2028 Host City UEFA Festival. The Council requires an experienced supplier to develop the existing Festival concept into detailed operational plans, covering the following key areas: - Fan Zones - Public Viewing Areas - Tournament Spectacular - Fan Meeting Points - Associated fan walking routes The contract will involve providing specialist expertise in major-event festival planning, including festival production, CAD planning, stakeholder consultation and overall Host City concept integration. The appointed supplier will be expected to work closely with the Council and relevant stakeholders to ensure that the proposed plans meet UEFA requirements and support the delivery of safe, inclusive, accessible and culturally relevant experiences for residents, visitors and fans. The contract is expected to commence on January 2027 and run until July 2028. The scope covers Festival development and operational planning and excludes tournament-time delivery. The Council will undertake an Open Tender process in accordance with its procure

How to win contracts like this

• ✓Answer against the marking scheme, not the question text — Birmingham City Council scores each response, so map your evidence to the published criteria and weightings.
• ✓At £320,000, expect quality and social value to carry a large share of the score — price alone rarely wins services work.
• ✓Show recent, comparable delivery: name similar services contracts you've delivered for public bodies, with measurable outcomes.
• ✓Start early: it closes 6 November 2026 and a strong bid takes iteration.

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