Who won: Swansea Bay Out of Home (Cinema only) and Video on Demand Campaign 2026/27

About this contract

There are two key strands to this year’s campaign as outlined below:The 2026/27 campaign will continue to promote Swansea Bay as a visitor’s ‘Happy Place’ and also linking in with Visit Wales’ ‘Hwyl’ Campaign. This campaign will continue to exclusively feature VSB Partners, which can all be found on our website. A new Cultural Tourism Campaign which initially launched in 2024 aims to promote the area as a vibrant destination for cultural experiences and live entertainment. As Swansea will be host to the British Art Show 10 (BAS10) in February 2027, culture remains a key strand the campaign.

Who won contracts like this

• ✓Answer against the marking scheme, not the question text — City & County of Swansea scores each response, so map your evidence to the published criteria and weightings.
• ✓Lead with evidenced capability and social value — for public sector work these usually outweigh price.
• ✓Show recent, comparable delivery: name similar public sector contracts you've delivered for public bodies, with measurable outcomes.
• ✓This one's been awarded — but City & County of Swansea retenders on a cycle. Get matched the day the next one lands and start your draft early.

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