How to win: Swansea Bay Out of Home (Cinema only) and Video on Demand Campaign 2026/27

About this contract

There are two key strands to this year’s campaign as outlined below: The 2026/27 campaign will continue to promote Swansea Bay as a visitor’s ‘Happy Place’ and also linking in with Visit Wales’ ‘Hwyl’ Campaign. This campaign will continue to exclusively feature VSB Partners, which can all be found on our website. A new Cultural Tourism Campaign which initially launched in 2024 aims to promote the area as a vibrant destination for cultural experiences and live entertainment. As Swansea will be host to the British Art Show 10 (BAS10) in February 2027, culture remains a key strand the campaign

How to win contracts like this

• ✓Answer against the marking scheme, not the question text — City & County of Swansea scores each response, so map your evidence to the published criteria and weightings.
• ✓At £35,000, expect quality and social value to carry a large share of the score — price alone rarely wins services work.
• ✓Show recent, comparable delivery: name similar services contracts you've delivered for public bodies, with measurable outcomes.
• ✓Start early: it closes 21 July 2026 and a strong bid takes iteration.

BidWriter drafts your responses from your company profile, scores them against the marking scheme, and tracks your whole pipeline. Free to start — no card needed.

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