How to win: Stakeholder, Political Engagement and Reputation Communications PR

About this contract

The City of Liverpool College is an anchor institution operating in the further education (FE) and skills sector. We are seeking a communications agency partner to provide strategic counsel and delivery across stakeholder engagement, political engagement, thought leadership, and reputation and reactive communications, against a backdrop of significant policy change, funding pressure, and increased public and media scrutiny of the FE and skills sector. The FE sector currently sits at the centre of government priorities around skills, growth, apprenticeships, T Levels, devolution of skills funding. This creates both opportunity - for us to position ourselves as a credible, authoritative voice - and risk, given the volume of funding, Ofsted, governance, and industrial relations stories that regularly affect the sector. The City of Liverpool College is seeking a partner agency that understands the political and regulatory landscape of FE, has existing relationships across Whitehall, Parliament, and the trade and national press, and can move at pace when issues arise. A UK3 notice was not required for this tender process.

How to win contracts like this

• ✓Answer against the marking scheme, not the question text — The City of Liverpool College scores each response, so map your evidence to the published criteria and weightings.
• ✓At £108,000, expect quality and social value to carry a large share of the score — price alone rarely wins services work.
• ✓Show recent, comparable delivery: name similar services contracts you've delivered for public bodies, with measurable outcomes.
• ✓Start early: it closes 3 August 2026 and a strong bid takes iteration.

BidWriter drafts your responses from your company profile, scores them against the marking scheme, and tracks your whole pipeline. Free to start — no card needed.

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