How to win: Social Media Management Platform.

About this contract

TITLE Social Media Management Platform Ref SMBC 26061 The Communications team began using a social media management tool in 2024 as part of broader changes to the way the team works. A social media management tool enables the council to: • Understand what audiences and topics involving the council are trending on social media platforms • Listen proactively to understand reputational issues and risks, and then go on to strategically plan content and campaigns to ensure the council’s communications function supports the delivery of the council’s strategic objectives and helps boost reputation to aid with recruitment of staff and improved customer experience • Utilise marketing reports and analytics functions that are not available on native platforms to understand engagement across all channels • Measure the impact of campaigns and test messaging to understand what resonates with citizens across each channel • Regularly analyse data to make informed strategic decisions and identify opportunities to drive revenue for the council In the long term, as a part of the council's customer journey planning, a social media management tool will allow for social media data to sit alongside othe

How to win contracts like this

• ✓Answer against the marking scheme, not the question text — Sandwell Metropolitan Borough Council scores each response, so map your evidence to the published criteria and weightings.
• ✓At £50,000, expect quality and social value to carry a large share of the score — price alone rarely wins goods work.
• ✓Show recent, comparable delivery: name similar goods contracts you've delivered for public bodies, with measurable outcomes.
• ✓Start early: it closes 12 October 2026 and a strong bid takes iteration.

BidWriter drafts your responses from your company profile, scores them against the marking scheme, and tracks your whole pipeline. Free to start — no card needed.

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