How to win: Social-First Creative Agency

About this contract

Nest is seeking a social-first agency partner to help review, evolve and deliver Nest’s organic social media activity. Social plays a distinctive, upper-funnel role for Nest building familiarity, trust and brand relevance with audiences long before they are actively thinking about their pension. The partner will bring specialist strategic and creative expertise to help Nest produce more engaging, entertaining and culturally relevant organic content, with a particular focus on growing our presence on emerging platforms such as TikTok, as part of our wider ambition to ‘banish the dull’ from pensions communications. This procurement is for organic social media only.

How to win contracts like this

• ✓Answer against the marking scheme, not the question text — 1 scores each response, so map your evidence to the published criteria and weightings.
• ✓At £900,000, expect quality and social value to carry a large share of the score — price alone rarely wins services work.
• ✓Show recent, comparable delivery: name similar services contracts you've delivered for public bodies, with measurable outcomes.
• ✓Start early: it closes 28 September 2026 and a strong bid takes iteration.

BidWriter drafts your responses from your company profile, scores them against the marking scheme, and tracks your whole pipeline. Free to start — no card needed.

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