Live tender

How to win: Small Digital Advertising

A services contract from Bournemouth, Christchurch and Poole Council, worth £420,000. Below: what it involves and how to write a winning bid for it.

Buyer

Bournemouth, Christchurch and Poole Council

Value

£420,000

Closing date

24 August 2026

About this contract

BCP Council plans to appoint an operator to handle small format outdoor digital advertising sites throughout Bournemouth, Christchurch and Poole.

How to win contracts like this

✓Answer against the marking scheme, not the question text — Bournemouth, Christchurch and Poole Council scores each response, so map your evidence to the published criteria and weightings.
✓At £420,000, expect quality and social value to carry a large share of the score — price alone rarely wins services work.
✓Show recent, comparable delivery: name similar services contracts you've delivered for public bodies, with measurable outcomes.
✓Start early: it closes 24 August 2026 and a strong bid takes iteration.

Draft a winning bid for this — with AI

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Related resources

G-Cloud & digital bids →AI bid writing software →How to win government contracts →How to write a winning bid →

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