Live tender

How to win: Search Engine Optimisation Agency (Market Engagement)

A services contract from Yorkshire Purchasing Organisation. Below: what it involves and how to write a winning bid for it.

Buyer

Yorkshire Purchasing Organisation

About this contract

YPO is seeking to appoint an agency for an initial 12-month contract, with the option to extend for up to 2 years (1+1+1), to help more customers find YPO organically through search engines and AI search tools.

How to win contracts like this

✓Answer against the marking scheme, not the question text — Yorkshire Purchasing Organisation scores each response, so map your evidence to the published criteria and weightings.
✓Lead with evidenced capability and social value — for services work these usually outweigh price.
✓Show recent, comparable delivery: name similar services contracts you've delivered for public bodies, with measurable outcomes.
✓Start early: deadlines are tight and a strong bid takes iteration.

Draft a winning bid for this — with AI

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Related resources

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