How to win: Sales Training Programme for CyberASAP 10

About this contract

Description of work We are looking to commission a service provider to design and deliver individually customised sales training to a number of university teams that are in the process of building a cybersecurity proof of concept (PoC) product, good or service. The service provider should, through direct engagement with each University team, develop a customer persona for their product, good or service. It is anticipated that the introductory session and main sales training workshop will be delivered in-person & Innovate UK Business Connect will arrange and provide suitable venues in London. Content should be adaptable for online delivery if in-person delivery is not possible. It is expected that 14 University teams will be taking part in the PoC phase of CyberASAP including this Sales Training Programme. Where appropriate we would also expect the service provider to provide ad-hoc mentoring for the teams around start-ups, development of MVPs and investment planning. 2.1 Design Design and development of course materials. Should include presentation slide material in electronic and printed form (bound in A4 or A5 format) for distribution to all delegates at the planned in-per

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• ✓Answer against the marking scheme, not the question text — KNOWLEDGE TRANSFER NETWORK LIMITED scores each response, so map your evidence to the published criteria and weightings.
• ✓At £30,000, expect quality and social value to carry a large share of the score — price alone rarely wins services work.
• ✓Show recent, comparable delivery: name similar services contracts you've delivered for public bodies, with measurable outcomes.
• ✓Start early: it closes 28 August 2026 and a strong bid takes iteration.

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