How to win: Sails of the South Advertising

About this contract

Portsmouth City Council (The Council) is seeking to procure an advertising solution associated with digital projection advertising at the "Sails of the South" (Tri Sail structure). The Council has a need to update existing non-digital advertising infrastructure and create digital advertising infrastructure on the M275. As a dynamic waterfront city at the heart of South Hampshire, Portsmouth attracts visitor numbers of in excess of 12.4 million per year. The Sails of the South are a prominent 43-metre gateway structure located on the M275 at the primary entrance to Portsea Island. Installed in 2001, the landmark reflects Portsmouth's maritime identity and forms a highly visible feature for vehicles entering the city. The location benefits from significant traffic flow, with approximately 31.4 million vehicle movements per year (c. 86,000 per day), providing a strong advertising proposition in a gateway location. Historically, the structure has supported projection-based advertising, generating income for the Council. However, the previous system is no longer operational, and PCC is now considering options to reintroduce a modern, flexible, and commercially viable digital advertisin

How to win contracts like this

• ✓Answer against the marking scheme, not the question text — Portsmouth City Council scores each response, so map your evidence to the published criteria and weightings.
• ✓Lead with evidenced capability and social value — for services work these usually outweigh price.
• ✓Show recent, comparable delivery: name similar services contracts you've delivered for public bodies, with measurable outcomes.
• ✓Start early: deadlines are tight and a strong bid takes iteration.

BidWriter drafts your responses from your company profile, scores them against the marking scheme, and tracks your whole pipeline. Free to start — no card needed.

Related resources

Similar contracts