How to win: Request for Tender – Brand, Media and Communications Engagement Strategy

A services contract from PKAT. Below: what it involves and how to write a winning bid for it.

Buyer

PKAT

Closing date

15 September 2026

About this contract

Keys Academies invites suitably experienced organisations to tender for the development and delivery of a bespoke brand, media and communications engagement strategy. The successful provider will support the formation and launch of Deacon Keys Academies, scheduled for January 2027, ensuring that its vision, values, strengths and benefits are communicated clearly and consistently to internal and external stakeholders.

How to win contracts like this

✓Answer against the marking scheme, not the question text — PKAT scores each response, so map your evidence to the published criteria and weightings.
✓Lead with evidenced capability and social value — for services work these usually outweigh price.
✓Show recent, comparable delivery: name similar services contracts you've delivered for public bodies, with measurable outcomes.
✓Start early: it closes 15 September 2026 and a strong bid takes iteration.

Draft a winning bid for this — with AI

BidWriter drafts your responses from your company profile, scores them against the marking scheme, and tracks your whole pipeline. Free to start — no card needed.

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