How to win: Reducing Parental Conflict Digital Support – Perinatal Parents

About this contract

Procurement of licences for a digital product and communication support services for parents during the transition to parenthood and in the early stages of parenthood. The estimated value of the contract over the initial term of the contract (1 year) is up to £730,000 ex VAT (£876,000 including VAT). This figure has been calculated from past and forecasted spend and shall not be taken by the Supplier as a commitment or a forecast of likely revenue. The total published contract value including the optional services and the two optional extensions of up to 12 months each, is up to a maximum of £2,190,00 ex VAT (£2,628,000 including VAT).

How to win contracts like this

• ✓Answer against the marking scheme, not the question text — Department for Work & Pensions scores each response, so map your evidence to the published criteria and weightings.
• ✓At £2,190,000, expect quality and social value to carry a large share of the score — price alone rarely wins services work.
• ✓Show recent, comparable delivery: name similar services contracts you've delivered for public bodies, with measurable outcomes.
• ✓Start early: it closes 30 October 2026 and a strong bid takes iteration.

BidWriter drafts your responses from your company profile, scores them against the marking scheme, and tracks your whole pipeline. Free to start — no card needed.

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