How to win: Recycle Right campaign summer 2026

About this contract

MWDA is seeking a creative agency to deliver a strategic behavioural change campaign under the Recycle Right brand. The campaign follows on from the implementation of the UK government's Simpler Recycling legislation, focusing on new materials now eligible for kerbside collection across the Liverpool City Region.

How to win contracts like this

• ✓Answer against the marking scheme, not the question text — Merseyside Waste Disposal Authority scores each response, so map your evidence to the published criteria and weightings.
• ✓Lead with evidenced capability and social value — for services work these usually outweigh price.
• ✓Show recent, comparable delivery: name similar services contracts you've delivered for public bodies, with measurable outcomes.
• ✓Start early: it closes 30 June 2026 and a strong bid takes iteration.

BidWriter drafts your responses from your company profile, scores them against the marking scheme, and tracks your whole pipeline. Free to start — no card needed.

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