How to win: Qualitative Research in Land-Based Premises

About this contract

Introduction and Background: The Gambling Commission is an executive non-departmental public body sponsored by the Department for Digital, Culture, Media and Sport. The Commission is responsible for issuing personal gambling licences for individuals and gambling operating licences for businesses operating in Great Britain and we are responsible for ensuring all licensed gambling is conducted subject to the following licensing objectives: • preventing gambling from being a source of crime or disorder, being associated with crime or disorder or being used to support crime • ensuring that gambling is conducted in a fair and open way • protecting children and other vulnerable people from being harmed or exploited by gambling. In January 2025, we published a consultation which proposed changes to our requirements on licensees, through the Gaming Machine Technical Standards (GMTS), Gaming Machine Testing Strategy (testing strategy) and the Licence Conditions and Codes of Practice (LCCP). This was in connection with the commitment in the April 2023 Gambling Act Review White Paper (*1) that set out that: “The Gambling Commission will conduct a review of its gaming machine technical standar

How to win contracts like this

• ✓Answer against the marking scheme, not the question text — Gambling Commission scores each response, so map your evidence to the published criteria and weightings.
• ✓Lead with evidenced capability and social value — for services work these usually outweigh price.
• ✓Show recent, comparable delivery: name similar services contracts you've delivered for public bodies, with measurable outcomes.
• ✓Start early: deadlines are tight and a strong bid takes iteration.

BidWriter drafts your responses from your company profile, scores them against the marking scheme, and tracks your whole pipeline. Free to start — no card needed.

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